Academy Award-winning costume designer Jacqueline Durran is partnering with ThredUp to launch an unique procuring expertise for #Barbiecore followers to get in on the “Barbie” motion sustainably.
Durran is the costume designer for “Barbie, the Film,” which stars Margot Robbie and comes out Friday.
Whereas Barbie’s iconic kinds have been round for many years, the aesthetic has reached new heights this 12 months, due to Durran’s outfit creations for the film.
From belts and luggage to tops and clothes, Durran went thrifting on ThredUp to construct a customized curation that represents her dreamland aesthetic.
“As a former classic vendor and designer identified for interval items, I’m keen about reimagining the previous and turning it into one thing solely new. that’s why I’m so excited to convey my followers a 100% secondhand #Barbiecore assortment with ThredUp. I had no concept my kinds would blow up as a lot as they’ve previously 12 months, and it’s superb to see how resale platforms like ThredUp provide numerous choices that match my aesthetic. I can’t look forward to buyers to get their fingers on my thrifted picks, and I hope this store conjures up them to experiment with the development sustainably,” Durran stated.
Erin Wallace, vice chairman of selling at ThredUp, stated they’re followers of Durran’s appears to be like and are excited to supply an expertise that the buyer can solely get on ThredUp this summer time.
“As development and ‘core’ cycles get quicker every year, it’s turning into second nature for shoppers to show to quick style to get the look of the second. We hope our #Barbiecore Dream Store conjures up followers in every single place to be aware of how they take part within the newest traits with out lacking out on the enjoyable.”
Buyers can go to the #Barbiecore Dream Store to thrift almost 300 distinctive gadgets that Durran hand-selected for her #Barbiecore store. Costs vary from $6.99 to almost $500 with manufacturers together with J.Crew, Kate Spade, Coach, Gucci and Chanel, amongst others. There are luggage, sneakers, gloves, belts, tops, cardigans, sneakers, skirts and clothes provided.
Along with Durran’s gadgets, thrifters can store extra #Barbiecore kinds utilizing ThredUp’s Store Comparable characteristic, which makes use of AI to supply hundreds of shut matches with ThredUp’s huge stock.
From social media to IRL, Barbiecore has held its place as a prime development for greater than a 12 months. In reality, #Barbiecore has generated almost 500 million views on TikTok alone. From neon rollerblading outfits to A-line gingham clothes, individuals all over the world are looking for the colours and silhouettes which can be emblematic of Durran’s creations.
In response to ThredUp, 60 p.c of fast-fashion gadgets are produced and thrown out in the identical 12 months. Procuring secondhand for a development as an alternative of shopping for new avoids the carbon, waste and water footprints generated from producing new clothes. In reality, shopping for and carrying secondhand garments as an alternative of latest reduces carbon emissions by a median of 25 p.c.
ThredUp knowledge exhibits the curiosity in #Barbiecore throughout the resale market is on the upswing. In reality, searches for “Barbiecore” rose by 138 p.c after the film trailer got here out in April, in comparison with the earlier week.