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    Tata Neu Super-app launched; check what it can do and how to use it

    The much anticipated super-app of Tata Digital called Tata Neu has launched in India. Find out everything you need to know about this multipurpose app.

    Tata Digital has finally launched its much awaited super app Tata Neu for all users in India today, April 7. The all-in-one application will rival Amazon and Reliance Jio platforms, which offer similar services. The Tata Neu app brings a host of services including booking hotel and airline tickets, grocery, electronics, mobiles, fashion, beauty, luxury, food and beverages, health, entertainment and more under one umbrella. The app also offers a wide range of rewards and discounts on products and services, making it a lucrative offer for users. Although, like most platforms, these offers might be a transient strategy to get more users onboard it.

    Speaking on the occasion of the launch, Natarajan Chandrasekaran, chairman of the board of Tata Sons said, “It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today”. Describing the potential of the app and its use case, he explained, “Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata.”

    The super app Tata Neu launched in India

    Tata Neu is being called a super app due to its versatility and large use cases it can serve using a single platform. A user can potentially buy a cup of coffee, get themselves some new clothes, pay bills and order groceries without ever needing to leave the application. In terms of diversity, the app closely matches China’s WeChat which also offers similar services and has captured a huge market share due to its functionality. It remains to be seen whether Tata Neu app achieves a similar fiat in India.

    After its launch, some users have reported some glitches in the app. It appears that many features in the app are not responding and users have taken to social media to complain. A user on Twitter posted, “it took me 3 attempts of OTP to access the app and the App is tooooo slow”.

    How to use Tata Neu

    With the excitement and intrigue build-up around India’s newest super app, many users must be interested in how to use the app. With the promises of rewards and high discounts, the app is set for popularity. While we would recommend not to use the app right now as it is facing some technical issues, once they are resolved you can use the app with the following steps.

    1. Download the app from Google Play or App store.

    2. After opening the app, it will direct you to the login page, where you first need to register your mobile number.

    3. After entering the number, you will receive an OTP code. Enter the code and log in.

    4. You will see the home page with all the different services on display. Tap on any service to enter its homepage.

    5. That’s it. Now you can use the app normally as you would any other app.

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