The approach to life of a digital nomad isn’t all it’s cracked as much as be.
Rachel Pregunta and her accomplice, Ruben Arribas, began touring collectively in 2013 with no matter they may stick with it their backs. They couch-hopped and stayed in hostels, at all times on the lookout for the subsequent alternative to leap on a aircraft to a brand new vacation spot.
Pregunta, who nonetheless labored her 9-to-5 job in digital advertising and marketing, inspired Arribas to start out a weblog to share his earlier adventures—like a five-month biking journey from Spain to Finland—and their present nomadic travels.
In tandem with the weblog, Pregunta began an Instagram account (@Gamintraveler) and grew it from zero to 130,000 followers. The pictures and tales from their travels have introduced them to Indonesia, France, Argentina, Greece, Iceland, Brazil, United Arab Emirates, Thailand, and extra. They’ve additionally developed partnerships with hospitality companies and began a social media company for solopreneurs and content material creators.
“Folks will see perhaps 5 % by means of Instagram photographs and the whole lot, however there’s loads of work behind it,” Pregunta says.
The work that made their life-style and enterprise potential comes from Pregunta’s unrelenting need to study—a trait she didn’t develop on an unique journey however at a desk in entrance of a keyboard.
One thing Greater
Pregunta wasn’t a lot of a traveler earlier than she met Arribas. Truly, she loved exploring the web greater than a metropolis 1000’s of miles away.
“I’m extra the net marketer individual, and he’s the traveler,” Pregunta says. “So at one level, I simply thought, ‘Let’s combine our two passions collectively, and perhaps we will do one thing larger.’”
She wished to proceed working remotely in digital advertising and marketing, so between sketchy wifi alerts and remodeling her schedule round flight occasions, Pregunta made her nomadic imaginative and prescient a actuality.
Listening to Arribas’s 10 years of journey tales impressed Pregunta to start out a weblog. After they joined the net journey house, there was already a sturdy group of bloggers, however Instagram was beginning out and much from the polished platform it’s right now.
“We positively simply posted selfies or random photos [with] no styling,” Pregunta says.
“Then I found foundr, and this entire new world opened up.”
In 2016, Pregunta turned one of many earliest college students of the Instagram Domination course taught by foundr CEO Nathan Chan. She found the course after being kicked out of a unique entrepreneurial course as a result of journey bloggers weren’t their excellent college students.
“The large shifts in my life are at all times after I spend money on one thing I’m actually afraid to do,” Pregunta says. “Instagram, as an alternative of simply being a approach of driving new visitors to the positioning, truly turned a unique channel and medium all by itself.”
Leaping In With Each Ft
Geared up with the methods from Instagram Domination, Pregunta obsessively grew their account.
“The web is only a large factor. It’s simply an enormous place, and you’ll simply get bombarded by loads of data,” Pregunta says. “Now, right here’s somebody who has a course and who has laid out the method for you.”
One of many first items of recommendation supplied within the course is to create a tone, particularly with the primary 9 items of content material in your profile.
“I’m the form of individual [who] after I attempt one thing, I do know I’ve to leap in with each ft […] The enjoyable half is when you’ve established that, you’ll simply proceed sharing your story.”
After reaching 5,000 followers, Pregunta and Arribas began receiving inbound messages from inns, resorts, and journey companies trying to accomplice. Their first unsolicited present was a global cellular lens startup that gave them a lens to make use of on their travels. Again then, Pregunta says phrases like “influencer,” “microinfluencer,” and “noninfluencer” didn’t even exist.
“They have been so pleased to work with lots of people, which is an effective factor within the influencer house and inns,” Pregunta says. “So so long as it’s an trade of power, and naturally, if you’re actually prepared to offer what you’ll be able to to them, then they are going to be very pleased to host you.”
Pregunta says that these days, folks coming into the social media journey business assume they want a big following or portfolio to achieve out to companies, however the way you contact them is extra vital than your resume.
“Consider your first electronic mail virtually as an elevator speech,” Pregunta says.
“It’s a must to be concise, however on the similar time, let the corporate know in two to 3 sentences what you’re able to ship to them so concisely that they know precisely who you’re.”
Identical to growing a distinctive promoting proposition for a product, Pregunta advises leveraging what makes you distinctive and connecting with a enterprise that matches that area of interest. She says that being a multicultural couple—Pregunta is from the Philippines; Arribas from Spain—is the primary cause companions have chosen them as a result of they join with their target market.
Pregunta says that the primary message will set the tone for the connection however to be prepared for speedy follow-up.
“It’s a must to assume how many individuals could possibly be reaching out to that property,” Pregunta says. “Be sure to have your hyperlinks prepared within the electronic mail, after which simply allow them to resolve in the event that they need to work with you or not.”
Pregunta’s systematic components continued to snowball. They stopped getting free invitations to unique places and began getting paid to journey. Their company partnerships expanded, together with an airline and worldwide cost switch facility.
However Pregunta wished greater than new locations. She was trying to faucet into her old flame—digital advertising and marketing.
A Combating Likelihood
Pregunta says that the majority of her associates have conventional company jobs, however she’s stayed in social media and digital advertising and marketing due to its fast-paced nature.
“What I really like about social media and digital advertising and marketing is that one thing new is occurring each day. And even if you happen to have been doing properly final week, one thing is launched this week, after which everybody will be on the similar stage once more,” Pregunta says. “So that you at all times have a combating probability.”
As @Gamintraveler’s followership climbed to 6 digits, Pregunta began leveraging the social media abilities she always discovered for influencers like her. So she began an company specializing in Instagram progress for solopreneurs.
“Rising an Instagram is an virtually full-time job, particularly if you happen to’re one individual,” Pregunta says.
“The larger the Instagram account, you’ll need to take your abilities to the subsequent stage.”
She rapidly added 20 to 30 purchasers, working tirelessly between journey stops. However the load of managing purchasers’ accounts whereas holding @Gamintravler related was exhausting.
“I might at all times have this concept that an entrepreneur has an incredible life, particularly once you watch social media,” Pregunta says. “You’ll at all times see wonderful entrepreneurs having an incredible house life after which an incredible enterprise life. And you then have a look at your life. My house life is loopy.”
So she received a mentor, Daniel DiPiazza, a startup guide and foundr teacher (see video under).
“He was the primary individual to essentially inform me you’re working with too many individuals as a result of your worth is low,” Pregunta says.
By charging charges on the right worth and matching purchasers to her ability set, Pregunta might steadiness her company and unencumber time to expertise the locations she was touring to as an alternative of staying on her laptop computer all day.
“I might at all times inform them that if the power is matching, in the event that they really feel like they need to work with me and vice versa, then if it’s an excellent match, we will work collectively,” Pregunta says. The matching power has ensured that Pregunta’s core purchasers not solely commit financially however have stayed together with her year-over-year. “In case your mindset and angle should not prepared, you will be unable to deal with [growth].”
Loving the Platform
The previous three years have been tough for the journey business. In 2020, Pregunta stayed house and targeted on the company. Since then, she’s slowly constructed their journey muscle tissues again, however it’s clear that the habits she’s developed are why she’s nonetheless in enterprise after the trauma of the Covid-19 pandemic.
“I believe it’s following the method, and this isn’t just for Instagram however in loads of issues that you simply do in life,” Pregunta says. “However the factor about following a course of and being affected person with it’s you’re growing that behavior and mindset on the similar time.”
Pregunta encourages fellow social media entrepreneurs to not fear about having 1000’s of followers within the first few weeks of a brand new account or marketing campaign.
“Simply develop the behavior of loving the platform—loving who you’re, the way you seem, and the way you give worth.”
She says it’s not too late for the journey weblog business or any business that makes use of visible instruments like social media for progress.
“If you concentrate on companies, there are at all times new clothes manufacturers,” Pregunta says. “And now the nice factor is you’ll be able to simply begin being you and begin constructing from there, and you’ll positively discover your folks.”
So is the digital nomad life-style all it’s cracked as much as be?
Nicely, in some methods, it’s.
Like Pregunta, you have to be prepared to study habitually, all whereas reserving flights, traversing mountains, and having unforgettable adventures.
Maintain Studying: How A lot Do Consultants Make?
Learn how to Pitch a Enterprise Companion, per Rachel Pregunta
- Maintain it quick and candy—not more than two or three sentences.
- Ask what they’re making an attempt to resolve (attain a brand new viewers, launch a brand new product, capitalize on a development).
- Share your distinctive worth proposition (UVP). What makes you totally different as an influencer, content material creator, or entrepreneur?
- Join the dots between your UVP and their viewers.
- Lay out what you’re in a position to ship for them. Be particular.
- Be prepared with a follow-up electronic mail with hyperlinks to your work, charges, and anything they may ask for.
- Be you. Your electronic mail messages ought to mirror your model as a lot as an Instagram caption.
Get the identical course that helped Pregunta launch her enterprise.