In Dialog With Christian Knoop, Chief Design Officer of IWC Schaffhausen






Christian Knoop, chief design officer of IWC Schaffhausen
Christian Knoop, chief design officer of IWC Schaffhausen

IWC Schaffhausen ended Watches and Wonders Geneva on a excessive, due to the IWC Ingenieur Computerized 40. The watch captured the hearts of followers as it’s the modern embodiment of the a lot beloved IWC Ingenieur SL, the very brainchild of Gérald Genta from 47 years in the past. Of the numerous reissues or revivals throughout the watch trade, the IWC Ingenieur Computerized 40 was one within the making for a substantial period of time, and the person behind it’s Christian Knoop, chief design officer of IWC Schaffhausen. Males’s Folio was in Geneva to speak with Christian Knoop about his day-to-day in workplace, design as a complete and, in fact, the IWC Ingenieur Computerized 40.

As chief design officer of IWC Schaffhausen, what are your duties, and what’s your typical day like?

Christian Knoop: My accountability is to take care of the inventive and design expression of the model. Along with my staff, we work 360° on all visible and static features of the model, and my core accountability is clearly in merchandise. We additionally work on all different seen expressions of the model. It may be company design, print or digital, promoting and social media. It may be packaging, brochures and catalogues. It may be menu playing cards, branding, boutiques, cell shows and popups. There’s an interdisciplinary staff working in Schaffhausen on all this, and now we have design abilities from all around the world with completely different design backgrounds to help that.

You talked about so many issues earlier, and design, basically, is such a broad spectrum. How would you appraise what good design is?

Good design is at all times related in that it’s not simply random and for the sake of design. Design at all times serves a objective and is available in a purposeful undertaking or product. It provides you some capabilities in a product, a bit of furnishings or structure, for instance. It provides you info and orientation when it comes to communication design or talks in regards to the character or the worth of a model.

Mr Dieter Rams has 10 well-known philosophies for good design. What are a few of yours when designing watches and merchandise for IWC?

I knew he formulated these 10 guidelines of fine design, however earlier than we developed this marketing campaign and this communication angle, I’ve by no means learn them. Studying into it now, I used to be shocked at how related that is in trendy days and as a part of our every day work as creatives. Examples similar to “good design is progressive”, “good design is simple to make use of”, “good design is sustainable”, or “good design is long-lasting” are issues we take into accounts after we design new watches. In that sense, he was very forward-looking and created one thing related to our every day work as creatives, whether or not engaged on the watches or different expressions of the model.

This 12 months’s Watches and Wonders sees the launch of the Ingenieur Computerized 40. How important is that this launch for IWC so far as historical past and heritage are involved?

The Ingenieur is necessary for us as a result of it’s not solely a gorgeous watch, but it surely’s additionally a watch that — by its title — additionally represents a few core values of IWC Schaffhausen in terms of engineering spirits and timeless and progressive design. That is what we stand for on the earth of superb watchmaking. Additionally, the Ingenieur is an efficient illustration if you have a look at our industrial merchandise as a portfolio that may be very a lot dominated by the Pilot, Portugieser and Portofino in the mean time. We imagine that the Ingenieur has its place in that portfolio, and what we began with — particularly the 40mm, very compact, premium automated watch, is one thing we don’t cowl in another assortment. All three collections (Pilot, Portugieser and Portofino) are predominantly on leather-based or mushy strap watches, the place we even have metallic bracelets. This steel-on-steel built-in bracelet design is what we wanted in our portfolio.

Every passing 12 months is met with optimism that the Ingenieur SL will return with a up to date replace. How do you assume the Ingenieur Computerized 40 will sit among the many followers?

The present 4 references we’re presenting right here kind a reset or basis for the Ingenieur. We’ve seen plenty of very excessive expressions and in addition very progressive merchandise within the Ingenieur assortment previously. Revisiting its unique design codes, we needed to reset the muse of the complete assortment. The muse of the Ingenieur is a 40mm, automated, three-hand watch. We current three metal references this 12 months and one in titanium. If this resonates effectively with our prospects, we are going to construct the longer term assortment from there.


Which design factor of the Ingenieur Computerized 40 would you contemplate the watch’s soul?

It’s undoubtedly the bezel. It’s one of many strongest parts of the product that’s not in need of recognition parts. It has a exceptional case, a really distinguishing dial and this attribute H-link bracelet. The bezel is the signature factor, and the place we spent plenty of time getting the design proper as a result of we wished to make it a purposeful bezel once more. The unique had 5 boreholes and was screwed in, so that you couldn’t management the orientation of the screws. With the brand new resolution, we are able to management the place and have a perform, so we spent plenty of time exploring completely different aesthetics. We prototyped 5 – 6 completely different screw head shapes; there have been fairly some choices on the desk which helped us then choose the perfect resolution.

My subsequent query is about timelines. How lengthy did it take the staff to go from the drafting board for prototyping to the end?

Engaged on this assortment took over 5 years, with a number of very completely different design ideas at first and greater than 1500 renderings in complete. We labored with an unseen excessive variety of prototypes that helped us consider to a particularly excessive stage of element. I imagine, in the long run, this occurred out of respect for Gérald Genta and the consciousness of this assortment being important for the model.

Do you wish to take extra time due to how necessary this piece can be?

Yeah, I feel that can be one thing that resulted in an extended growth time as a result of everybody in Schaffhausen was conscious of the relevance of this assortment. Everybody was doing their absolute best to get it proper, and there was an unimaginable willingness to get it proper. Individuals have been in no way irritated after they did the additional design rounds as a result of they believed this was a joint effort of the complete growth staff; regardless of for those who have been a designer, an engineer or engaged on prototypes, we needed to get this proper as a staff effort as a result of the Ingenieur is so treasured to the model.

Lastly, when it comes to line extension, what are the constraints of the brand new Ingenieur Computerized 40?

That’s a difficult query. There are many concepts to increase this line if it seems to be successful. Nevertheless, we even have a full portfolio of watches with issues, completely different sizes, supplies and colors within the three different collections. That’s what we then would wish to steadiness out with the Ingenieur. However the Ingenieur, as such, can undoubtedly have just a few very fascinating additions.

This text first appeared on Males’s Folio.

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