Harajuku, Koenji, Osaka – Everlasting Fashion






There are extra classic retailers in Japan than wherever else. Notably in Harajuku, the style space of Tokyo, and in Koenji, a district about 40 minutes from the centre. 

However elsewhere too – Osaka, historically a vogue centre in Japan, has high-end locations like Acorn in addition to scores of contemporary pre-owned retailers. And even someplace small like Kobe across the bay has higher classic than London. 

Classic has develop into so fashionable that it’s more and more specialised. In Ginza, the luxury space of Tokyo, there are a number of retailers promoting pre-owned purses, one of the vital spectacular being Allu, which has 5 flooring of Hermes and Chanel. In Harajuku, the Berbejin group opened a brand new retailer simply to cater to the nineties vogue of genuine band T-shirts and black Levi’s.

Individuals purchase classic for many causes and so they don’t essentially overlap. These embody value, entry, historic significance, uniqueness, high quality and character. The great factor is that in Japan you’re feeling every section is catered for; it’s a educated market, so discovering an absolute discount isn’t straightforward, however what you need might be there someplace. 

Beneath are the three areas we centered on throughout our go to – Harajuku, Koenji and Osaka – with the favorite retailers in every, plus some observations alongside the way in which. 


In Harajuku the classic is combined in amongst massive manufacturers and teenage fashions, which is barely complicated, notably given the neighbourhood’s hectic pedestrianised streets. 

Some like Berbejin are well-known, others like Jumble much less so, but it surely’s price persisting – every usually has a speciality, whether or not it’s navy lifeless inventory or grungier kinds working from Nineteen Forties leathers to Nineties metallic.

I ought to say that we owe a debt to Ethan Newton who confirmed us spherical a few of his favourites. It seems Ethan doesn’t simply have an ideal eye, however is a good private shopper too – a few of the finest issues Alex [Natt, photographer] and I purchased have been his strategies. 

Berbejin – Probably the greatest identified, and often busy. A spread of Americana, navy and sports-wear, however a superb, pretty high-end choice. The navy stuff is on the again, the uncommon denim downstairs.

Pretend Alpha – A part of the identical group, however with extra of a concentrate on older Americana and denim. Plus some deadstock on the right-hand facet. 

2nd Road by Jumble Retailer – 2nd Road is a sequence of second-hand retailers, most of that are extra fashion-orientated and trendy. However the downstairs of the Harajuku department is admittedly good, with good items fairly priced: I picked up a pale-pink rayon jacket for £90. As elsewhere, the costliest and rarest items are those hanging from the ceiling. 

Pigsty – Additionally a sequence, and the one we went to in Osaka wasn’t nice. However this one, in Harajuku, was higher. Like Jumble, it’s barely cheaper than the likes of Berbejin however with some good items. I bought an outdated light yellow Harrington for about £65 (although keep in mind the alternate fee is nice proper now.)

Banana Boat – Good for lifeless inventory: classic clothes that has by no means been worn. There’s another classic too, but it surely’s largely high-end. The very fact all the things is in plastic wrapping (like a comic-book retailer) is a lifeless giveaway. 

Laboratory – Good for band T-shirts, and fairly a grungy choice total – trendy upstairs, older downstairs (as is usually the way in which). Slightly cheaper than Berbejin and its kin, however the product isn’t as pristine both. 

Vostok – I discovered some actually good issues final time I used to be right here, again in 2019, however there was much less this time round. There have been some good Levi’s, although as with most classes which have develop into uber-popular, they have been very costly – £700 and over. 


Koenji seems like an actual Japanese neighbourhood – much less affluent, with the one vacationers right here for classic (although even they don’t often make the journey). Extra like a spot for the purists.

Many of the retailers are scattered across the space to the south of the practice station, within the lined purchasing space and the streets round. Although a stunning quantity, like Whistler, are additionally three or 4 streets away, nearly as in the event that they need to be onerous to search out. 

There’s a lot classic right here – notably someplace like Whistler – that it’s price reminding your self prematurely what you’re there for. Personally I discover it useful to have a small hit checklist of (for me, 40s US chinos, a rayon jacket, some attention-grabbing sun shades) and use that to focus, but additionally be open to inspiration, searching and flicking and usually staying open-minded. As I’ve written earlier than, I usually discover that essentially the most fulfilling side of classic. 

Safari – Safari is the most effective identified of the classic retailers in Koenji, however is definitely six retailers, every with totally different specialities:

  • Safari 1, the most effective and what most individuals would name classic
  • Safari 2, extra trendy American, Ralph Lauren and so forth
  • Safari 3, European basic menswear and tailoring
  • Safari 4, up to date, trainers and outside/mountaineering clothes
  • Safari 5, European and designer labels
  • And Safari Gallery, antiques, furnishings and artwork

Whistler – Slightly little bit of a stroll away, Whistler specialises in American clothes and has an incredible vary of footwear. As one shoemaker put it, he might study all the historical past of American footwear by searching these cabinets; Alex purchased an ideal pair of unbranded demi-boot moccasins. Ensure you go upstairs too (separate entrance): that’s the place I discovered my 40s chinos. 

Trunk – Largely European, actual classic to trendy, so searching jackets combined in with Hermes leather-based. A very nice curation. 

Suntrap – Fairly high-end, with some new clothes alongside classic Americana. Unusually, they’ve a web based store too

Huge Time – A series, with branches round Japan. As their on-line store exhibits, it’s additionally fairly up to date in most locations, however the Koenji department is extra classic and typical of locations on the principle strip right here: massive, rambling however price sorting by way of. 

Small Change – Just like Huge Time: males’s and girls’s, a bit patchy, but additionally cheaper and with a wide range. 

Oh and for those who go to Koenji then do pop into Terry Ellis’ store, Mogi, which mixes new and outdated clothes with people artwork. Characteristic on that coming individually.


Purchasing in Osaka opened my eyes to how massive pre-owned clothes is in Japan. In some areas there have been nearly nothing however second-hand retailers, and there was one whole alleyway with tiny specialist locations.

The best way youthful individuals wore classic, too, was inspiring – mixing unusual militaria with noughties designer labels for instance. It introduced dwelling how a lot second-hand clothes permits individuals to specific themselves, as a result of there are such a lot of eras and kinds. 

Nonetheless, the overwhelming majority of outlets in Osaka promote what some name ‘new period’ classic – broadly from the Nineteen Eighties onwards. It’s largely for type and uniqueness, quite than high quality or significance, and whereas actually attention-grabbing, it gained’t be what most readers are after. What we checklist listed below are the exceptions. 

Acorn – Merely essentially the most high-end, curated classic store I’ve ever been to. Not a lot of items on show – maybe 200 – however essentially the most sought-after variations of all the things. Three M65s, in three totally different sizes, all completely light; 5 pairs of big-E Levi’s in unusually wearable sizes and situation; ditto three French moleskin workwear jackets; ditto sun-faded hoodies; and so forth.

Nats – The alternative, nearly. Throughout the road from Acorn, an enormous place with hundreds of things within the again (above). This nonetheless isn’t thrift, however the vary is a lot bigger (in type, in situation, in value) and rewarded going by way of rack after rack. 

JAM – One of many new-era locations, however that does imply it’s low-cost and there’s a wide array. In the event you’re concerned with extra trendy items (made-in-America Carhartts for instance) it’s price a glance. 

Magnets – Kobe and Osaka are basically one metropolis, because the business is so unfold alongside the coast, however the streets of Kobe have a unique, extra seaside really feel. This little classic store is run by an ex-McCoys worker and is very nice; not price travelling for, however actually popping into for those who’re in Kobe. 

Junk Store – An enthralling store in Kobe, with a number of ranges. The mid-level has an attention-grabbing mixture of eras of outside clothes, properly introduced and curated. It seems like a daily outdoor store till you discover most issues are classic. The highest flooring has a wider vary – none of it pre-Nineteen Sixties, however once more a wide variety. 

As to what I purchased, other than the 2 jackets and chinos talked about, there have been two pairs of denims – one 90s and low-cost, one 60s and costly – a pair of Ray-Ban aviators and a forties suede jacket. The latter was from Safari and can want some restore work, however that meant it was half the worth. And I do know Cromford will be capable of do it.

I’m certain all will seem on PS sooner or later, and we are able to discuss then in regards to the ins and outs of them. 

Within the meantime if anybody has any questions on this checklist – I’ve had dozens of messages already from individuals wanting suggestions – please simply let me know within the feedback under. 


The great denims – behind glass – at Safari 1
Upstairs at Whistler
Trunk in Koenji
Nats in Osaka
Alex being requested to pose in Omotesando

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