“We’re proud to have her right here, and she or he works so properly with the crew alongside me, and we have now a very proficient and devoted crew that’s dedicated to high-quality religion and household content material,” Abbott, 61, advised Selection of Cameron Bure, 47, in an interview printed on Wednesday, October 25. “By way of her private views, it’s just like the disclaimer you see on the finish of a film or a collection that claims, ‘The views mirrored right here are usually not essentially these of the corporate.’”
He defined: “Candace has such a excessive profile that when she speaks, she’ll communicate on plenty of matters, and she or he has an exquisite podcast that’s unbelievable. However when she speaks on that, she’s not talking on behalf of Nice American Media.”
Cameron Bure raised eyebrows in November 2022 when she claimed that Nice American Media, which is the mum or dad firm of Nice American Household, wouldn’t be together with LGBTQ+ story traces like its direct competitor Hallmark Media. As a substitute, she alleged to WSJ. Journal that the community would give attention to “conventional marriage” and faith-based options.
“I wouldn’t say whether or not it’s a matter of agreeing or not,” Abbott mentioned when requested about Cameron Bure’s previous feedback. “Candace is chief content material officer and has a standpoint, and she or he is main the way in which within the areas I discussed earlier than in such a talented manner that we positively depend on her judgment and what she thinks goes to resonate greatest.”
Abbott, who can also be the president of Nice American Media and its corresponding channels, insisted that he’ll “help [Cameron Bure] in each manner that I can.” Nonetheless, he as soon as once more claimed Cameron Bure’s private beliefs aren’t at all times in full alignment with the corporate’s. (Cameron Bure, in the meantime, addressed the backlash through Instagram in November 2022, writing, “It completely breaks my coronary heart that anybody would ever assume I deliberately would need to offend or damage anybody,” denying claims that she was a “bigot.”)
“Candace is nice and main the way in which within the enterprise a part of it. So we help her in that,” Abbott mentioned, noting that the actress’ function as chief content material officer for Nice American Media makes it “difficult” at occasions to know the place she “matches organizationally.”
Abbott confessed that his crew “ought to have talked about this matter” with Cameron Bure however didn’t. “Candace speaks for her personal model when she is speaking to the world at massive,” he added. “When Candace talks about one thing, clearly she has plenty of different audiences and platforms.”
Though Abbott performed coy about whether or not the community would finally add same-sex story traces, he claimed, “We’re for all folks. We’re for only a sense of affection and peace on this planet, and we’re deeply dedicated to inspiring and uplifting.”
That’s the place Cameron Bure shines, in accordance with Abbott. “With PureFlix, [our streaming partner], she’s only a pure for the faith-based house,” he defined. “She’s our secret weapon. I’d put her govt capacity up towards anyone, together with mine.”
Moreover, Abbott argued that the Full Home alum’s alternative to go away Hallmark in April 2022 and are available to Nice American Media is a part of what’s made Nice American Household have a 150 p.c uptick in viewership from 2022 to 2023. “The large one was Candace Cameron Bure. Having her profile, the recognition she has and the affect of social media — all these issues are big,” he mentioned.
Abbott gushed: “She works tougher than any human being on the planet. … Given her size of time within the enterprise and her expertise, she’s been simply completely spectacular. She’s been higher arguably for us organizationally, behind the digital camera, than she is even in entrance of the digital camera, to present you an concept of how good she is.”