Zack is again.
Have we mentioned that earlier than? Most likely, since that is his FOURTH time visitor posting on The Skinny Confidential. He’s humorous, he’s witty, he’s charming and at present he’s right here to inform us about his mentorship expertise with Lauryn.
We love this publish as a result of Zack shares what he discovered, however these are issues you are able to do too. No matter your trade, you may take these tangible suggestions and apply them to your individual enterprise, or life for that matter.
With that, let’s welcome Zack again to the weblog.
Working with Lauryn has been such an unbelievable expertise! I’ve mad respect for the The Skinny Confidential empire she’s constructed. When she picked me to be her mentee, I used to be over the moon! However I made positive I labored for it.
I first invited Lauryn on my podcast, #NoFilter with Zack Peter, again in December 2018 to get myself on her radar. Time is efficacious, so relatively than eager to meet-up for espresso to choose somebody’s mind, I favor to ask them on my podcast to make it extra value their whereas. Fortunately her schedule labored out and we hit off immediately.
The next summer time, I invited her again on, however this time along with her husband Michael. (I wished to get on HIS radar to get an in with Pricey Media.) Lauryn appreciated me, adopted me on Instagram, and I’d commonly interact along with her content material to maintain my face on the top-of-mind.
Then in 2021, once I noticed that she opened her mentorship program, I utilized on Instagram. I had a transparent profile image, a catchy deal with (@justplainzack), and knew she’d positively acknowledge me. That’s clearly a for much longer means of going about it, however my level is: All the time play the lengthy recreation. Don’t simply take into consideration the following step, take into consideration the final word goal and all of the steps in between. Sure, it’s essential to take dangers and transfer quick, however generally constructing a relationship is what actually pays off extra in the long run.
Now, listed below are the six most respected classes I took away from working with Lauryn:
♡ You MUST Present Worth
It’s cute to be cute, however what extra can you supply? For me, I host a podcast that focuses on actuality TV information and “spilling the tea.” So individuals now come to me and belief me to offer them the perfect and the juiciest tea. I give individuals entry to their favourite actuality stars by means of my interviews, I serve-up nice insider scoop (no low-budget tea!), and I do it in a humorous and enjoyable means.
I’m a fast-talker and have a background in stand-up comedy, so I be sure my tea is to-the-point and entertaining. There are 1,000,000 Instagram accounts that ship information, however MY NEWS is credible and enjoyable. Folks know what to anticipate after they come to me — and it’s all the time a good time. Lauryn all the time jogged my memory to supply my group one thing of worth in every bit of content material I put out. It’s not all about me; it’s about what I can supply YOU.
♡ Hold Up with Social Tendencies
Simply since you don’t “get TikTok” doesn’t imply you shouldn’t be on it. Google that shit! Research it and get your ass on it if that’s the place your goal demo is. TikTok and Instagram Reels are EVERYTHING proper now. My energy lies in doing video content material that may showcase my character and wit.
Lauryn made me do a MINIMUM of 1 Reel/Video per week. That’s main as a result of at the moment Instagram prioritizes video content material. So it’ll push that content material to the forefront. I now purpose for at the least 4-5 Instagram Reels per week, if not every day. This helped me grown my present’s account @nofilterwithzack from 8K to over 45K followers since I began working with Lauryn. And it’s rising quickly.
All the time examine the market and keep on high of the tendencies.
Do what works for you. And even if you happen to don’t assume it really works for you, nevertheless it works in your market, then discover a option to MAKE IT give you the results you want. Foolish TikTok dances aren’t my factor; however bite-sized tea and commentary positively work for me.
♡ Have a Clear Name to Motion
When you’ve bought their consideration, inform them what to do. Take heed to the newest podcast episode to get the complete scoop. Purchase my actuality TV-inspired wine line (offered out, once more! Keep tuned for the relaunch) for an excellent buzz whereas watching Actual Housewives. Purchase tickets to my reside exhibits to take the expertise offline and grasp with me IRL.
Whether or not it’s your Instagram captions, your bio, your episode descriptions, or simply the content material of an episode, be sure the call-to-action is CLEAR and EASY in your shopper. Lauryn taught me that that’ll maximize conversions and ship outcomes.
♡ Play to Your Strengths & Don’t Be Afraid to Present Who You Are
Although my success lied in podcasting, Lauryn was very clear that I wanted to place myself in entrance of the digital camera. She advised me I’ve a definite look and robust character, so lean into that. My hair is a shiny, icy platinum blonde (and I pay some huge cash for it). I’ve darkish stark eyebrows. I’ve NO FILTER (like my model) in the case of my opinions and I’m not afraid to share them. I’m not afraid to go towards the fray, however I all the time maintain it light-hearted.
Discover what your strengths are and play to them. These strengths will set you aside from anybody else on the sector and make you stand-out. Too many individuals analyze the market and attempt to copy what already works for another person. As an alternative, give attention to what makes you distinctive and be absolutely unapologetic about it.
♡ COLLAB. COLLAB. COLLAB.
Lauryn is aware of the significance of collaborating with different creators. It helps to carry you each up and amplify your manufacturers. I used to be fortunate sufficient to collab with The Skinny Confidential. I’ve a background in writing, so I used to be in a position to supply insights on this weblog – verify my posts right here, right here & right here. I additionally did an Instagram Takeover for @theskinnyconfidential with the HOT MESS ice curler.
These have been two alternatives I used to be very grateful for, because it supplied added publicity for me and my model, whereas additionally giving me a chance to offer some extra worth to the TSC group. Discover individuals in your community and give you inventive methods to cross-pollinate. It’s the quickest (and most cost-effective) option to develop.
♡ Set Clear Objectives for Your self
And get micro with them. Lauryn had me write out what my targets are, then beneath every purpose, define the precise steps I might want to take to get there. After which define extra particular duties I must be taking every day to hit every of these metrics.
For instance, I wished to construct a stronger, extra loyal group, which meant I needed to interact and work together extra. I responded extra to feedback and DMs (time-blocking is essential right here). I began live-streaming twice every week and would reply to the reside chat. These streams ended up being a few of my hottest content material. I might ballot the viewers, taking questions on IG Tales, and join with them extra. Now I’ve such an unbelievable group round me, generally known as the “Zack Pack” — and so they’re experience or die! So, set your targets and get to work.
I cherished attending to work with Lauryn and I’ve feeling this received’t be the final time. In order for you some sizzling insider actuality TV scoop, go observe @nofilterwithzack and hearken to the #NoFilter with Zack Peter podcast, out there on all platforms (together with YouTube).
I even have a reality-TV impressed #NoFilter Wine line, out there in fizzy rosé and fizzy white, packing a punch at 13% ABV, however like I mentioned, we’re offered out. Comply with my IG accounts to remain updated on the relaunch! In order for you a behind-the-scene peek at operating the #NoFilter empire, you may get humorous snippets over at @justplainzack.
You’ll want to stalk Zack on IG at @justplainzack & @nofilterwithzack. His podcast is so humorous too. Like, if you happen to’re into all issues Bravo, you gotta test it out.
x, The Skinny Confidential group.
+ if you happen to’re into housewives, stalk Dorit’s style fashion right here.
++ and stalk these wellness hacks from Tiffany Hendra.
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