4 Suggestions For A Cash-Making Tour


Touring could be actually thrilling. You get to see the world, meet new followers, and hang around together with your bandmates for weeks or months on finish. Whereas it comes with the occasional battle, it’s an integral a part of constructing your fan base and rising your profession as a critical musician.

In case you’re a performing artist, how will you leverage this chance to earn cash whereas on tour? Listed below are some methods to generate further revenue whereas on the highway: 

Diversify your income streams on tour

You in all probability have just a few concepts in thoughts, like promoting tickets and merchandise. However let’s get extra particular and see what else we will provide you with. Listed below are just a few to get you began:


There are musicians the place you’re going, proper? You may provide group classes on the highway by way of apps and social media teams the place folks want to get began, or to your followers. Or, have a look at your different ability units. Are you nice at social media? Host a workshop on that. You would even do that in each metropolis, partnering with native companies and entrepreneurs to get the phrase out.

VIP expertise

Like a meet and greet, however elevated. This takes the standard present expertise up a notch for a really one-of-a-kind expertise to your followers. Along with the present, consider different methods to value-add to their expertise. Maybe they’ll get a restricted version merch bundle, early entry, and pre-show pizza dangle? Or an unique invite to satisfy with the band post-show? Discover alternative ways to make it an unforgettable expertise for them.

Restricted version merchandise

One of many best methods to generate profits on the highway is thru restricted version merch that may solely be purchased on the tour. Followers will naturally need to assist you, however restricted runs of distinctive objects will create worth for them and make the provide irresistible. 

Collaborations on the highway

Collaborations within the music business are one of the crucial highly effective methods to make new connections and speed up your profession. Attain out to bands, venues, labels, or festivals, to see what sort of collaborations you are able to do. You would brainstorm collectively to see what matches, or higher but — go in with a suggestion for how one can work collectively. Make it simple for them to say sure. 

Begin earlier than you hit the highway

That is key. Lots of this stuff take advance planning, similar to creating your restricted version merch or reaching out about collaborations. Be sure you’re giving your self loads of time to map it out. Take into consideration the whole lot from what you’ll do to how you’ll do it.

Begin with the stuff you instinctively suppose will earn you probably the most – each in cash and in social proof together with your followers, then begin to plan it out. Who do you should contact to make this occur? How will you market it? What is going to the day-to-day on the highway appear to be?

Proceed to attach with new alternatives

The planning doesn’t cease when you’re on the highway! Proceed to maintain your eyes open for brand spanking new alternatives as they pop up. They gained’t at all times be apparent, you need to listen and keep inventive. 

A technique to do that is by constructing relationships on the highway. In case you go a file retailer that will curiosity your followers, strike up a dialog with the proprietor and float just a few concepts about selling your music. In case you see a venue you didn’t know existed, test it out and meet the folks that work there. Ask them who else you need to know on the town, and ask for an introduction. You get the concept. It’s about speaking to folks and brainstorming the way you may be capable of add to one another’s lives.

Share social proof

Keep in mind how I discussed the facility of social proof as a revenue booster? Social proof is extremely highly effective and while you’re on tour it’s a goldmine for content material. Every part from the present itself to the day-to-day round could be shared together with your viewers. Social proof strikes the needle on fan engagement.

Whereas this final one isn’t a approach to get fast money on the highway like the remainder, it’s simply as essential. In spite of everything, touring isn’t simply a chance to attach with new followers. It’s additionally a approach to broaden your attain throughout the business, which ends up in new alternatives down the road and could be simply as beneficial.

Have you ever had a worthwhile tour? What are the secrets and techniques that you simply swear by?

Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, Enterprise Insider, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her rescue canine Sawyer, and new concepts.



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